Character exploration & direction
An agreed character direction
DESINEURON / CHARACTER & WORLDS
Characters with personality, expression and room to belong
Create a recognizable character that gives your community a way to connect.
Let’s shape the scope
SELECTED EXPERIENCE / CHARACTER & WORLDS01 / WHAT WE CAN BUILD
Your community needs more than another token symbol.
An agreed character direction
Selected poses and expressions
Usage guidance for a consistent personality
A shared direction, clear review points
and a considered handoff
Align on the audience, the product truth and what this work should help people understand.
Review the direction together before expanding production. Agree the important decisions early.
Refine the details, test the agreed outputs and hand over the files or build defined in your scope.
02 / THE COMMERCIAL PART
Based on variants, expressions and applications.
Deliverables, milestones, review rounds and usage are agreed in the proposal before production starts.
BRING THIS TO THE CONVERSATION
The community, brand personality, visual references, use cases and required expressions.
Prepare a character briefSee related work