desineuronSTUDIOS
A DIFFERENT PERSPECTIVE

INDEPENDENT THINKING / CRYPTO-NATIVE CREATIVE

STRATEGY · EXPRESSION · EXPERIENCE

MAKE YOURDIFFERENCEMATTER

You’re building what comes next. We make the brand, story and experience that bring people with you.

BUILT FOR THE WORLD OF CRYPTOIdentity / Motion / Web / PlayScroll to explore

A FEW WORLDS WE’VE WORKED IN

01 / SELECTED WORK

IDEAS YOU CAN SEE, FEEL AND PLAY

DIFFERENT
BY DESIGN

From the first impression
to the details that stay with you.

07 PROJECTS

01 / Launch film

MOTION IN CONTEXT

Sorella / Angstrom

Crypto-native identity woven into a cinematic environment.

NarrativeMotionBrand integration
View case4 FRAME STUDIES / SCROLL TO EXPLORE
01 / 04

02 / Character & identity

A VISUAL WORLD

Interstate.eth

A technical brand, with a character people can connect with.

IdentityCharacterDesign system
View caseCHOSEN CHARACTER / CHIBI VARIANT 2
Chosen Interstate Chibi-fied Variant 2, initial sketch and final green bird render
Early blue bird silhouette and turnaround.
Mechanical wings and a slimmer silhouette.
Moving the original character into a green palette.
Chibi-fied Variant 1: sketch and render.
Chibi-fied Variant 3: an alternative expression.
Chibi-fied Variant 4: an alternative proportion.
Chibi-fied Variant 5: sketch and render.
Chibi-fied Variant 6: sketch and render.
Chibi-fied Variant 7: sketch and render.
Chibi-fied Variant 8: sketch and render.
01 / 11

03 / Gamification concept

CONCEPT PILOT

Frostie’s Planet

A gamification concept for Arch Network. Meet Frostie for FROST and ROASTIE for ROAST.

Game designPlayable pilot
View caseARCH NETWORK / GAMIFICATION CONCEPT
01 / 04

04 / Brand system

A VISUAL WORLD

Positive Sum Pepes

A visual language that gives a community room to be itself.

IdentityCharacterDesign system
View case12 DESIGN PAGES / SCROLL TO EXPLORE
Positive Sum Pepes guideline cover, with a pixel portrait, forest typography and lime panel
A consistent square format preserves six different pixel characters.
Voice guidelines pair expressive headlines with exact explanations.
Social application studies from the guidelines.
Positive Sum Pepes brand guidelines, page 4.
Recognition rules: proportion, character and contrast.
Positive Sum Pepes brand guidelines, page 10.
Positive Sum Pepes brand guidelines, page 15.
Positive Sum Pepes brand guidelines, page 20.
Positive Sum Pepes brand guidelines, page 23.
Positive Sum Pepes brand guidelines, page 28.
Positive Sum Pepes brand guidelines, page 30.
01 / 12

05 / Narrative film

MOTION IN CONTEXT

Symmio

A derivatives story told through dialogue, character and timing.

NarrativeMotionBrand integration
View case4 FRAME STUDIES / SCROLL TO EXPLORE
01 / 04

06 / Product story

MOTION IN CONTEXT

Autara

A financial product story built around an everyday decision.

NarrativeMotionBrand integration
View case3 FRAME STUDIES / SCROLL TO EXPLORE
01 / 03

07 / Campaign motion

MOTION IN CONTEXT

Sorella / LVR

An attention-led campaign film with a coherent visual language.

NarrativeMotionBrand integration
View case4 FRAME STUDIES / SCROLL TO EXPLORE
01 / 04

02 / THE REASON BEHIND THE WORK

INSIDE OUR THINKING

MORE THAN
A GOOD LOOK
A REASON TO CARE

Make the complex feel clear
Make the familiar feel different

Good creative starts before the first frame. Scroll inside the thinking.

Follow the idea
FROM UNDERSTANDING TO EXPRESSION
01 / PEOPLE BEFORE PIXELS

Understand the audience

Behind every wallet is a person

What do they care about? What holds them back? What would make them believe?

02 / THE MEETING POINT

Find the point of view

Your truth. Their world. One reason to care.

Find the idea that connects what you have built with what people actually need.

03 / ONE IDEA, EVERY EXPRESSION

Make it felt

Give that idea a life of its own

A recognizable identity. A story that lands. An experience people want to be part of.

01 / PEOPLE BEFORE PIXELS

Understand the audience

Behind every wallet is a person

What do they care about? What holds them back? What would make them believe?

02 / THE MEETING POINT

Find the point of view

Your truth. Their world. One reason to care.

Find the idea that connects what you have built with what people actually need.

03 / ONE IDEA, EVERY EXPRESSION

Make it felt

Give that idea a life of its own

A recognizable identity. A story that lands. An experience people want to be part of.

03 / ONE IDEA, MANY EXPRESSIONS

EXPLORE WHAT IT COULD BECOME

SELECTED MOTION / SOUND OFF

Launch films · Product stories · Campaigns

Give your idea
a life of its own

Find the story, build the rhythm and make the message land. From a product explanation to a launch moment.

See motion in context

YOUR NEXT SHIP / PICK THE RIGHT SCOPE

ONE PROJECT OR A CONNECTED LAUNCH

BUILD YOUR
NEXT CHAPTER

Good tech deserves a clear story
Choose what needs to happen next

YOUR NEXT CHAPTER / BRAND & IDENTITY

Be recognized for something

Your protocol has evolved. Your brand hasn’t.

  1. 01Positioning & creative direction
  2. 02Logo, type & colour system
  3. 03Brand guidelines & launch applications
From $15,999Based on depth of strategy and number of applications.
Explore this scope
Be recognized for somethingSELECTED EXPERIENCE / BRAND & IDENTITY

YOUR STARTING POINT

Choose what you’d like to explore

Starting prices in USD. Final deliverables and price agreed in your proposal.Prefer an ongoing partnership?
Build my brief0

04 / MADE FOR YOUR NEXT CHAPTER

A MOMENT
OR MOMENTUM

One important project. Or a creative partner for what comes next.

INTRODUCTORY LIMITED TIME OFFER

$15,000/month$9,999/month

Shared direction. Agreed priorities. Consistent creative across your brand.

Explore scopes & pricing

Introductory duration and production capacity agreed before starting.