03 / SELECTED EXPERIENCE
Product story
Autara
A financial product story built around an everyday decision.
01 / THE IDEA
A decision before a feature list
The introduction starts with familiar expenses and the tension between selling an asset and borrowing against it. Kinetic type, recognizable imagery and product sequences make the story concrete.
The artifact demonstrates storytelling and craft. No acquisition or revenue outcome is claimed.
02 / LOOK A LITTLE CLOSER
THE DETAILS
DO THE WORK
The edit starts with a recognizable dilemma, then moves toward the product. Kinetic type controls the reading pace while visual contrasts make the central choice easy to follow.
The piggy-bank treatment turns an abstract financial tradeoff into a physical image.
Short phrases and timed emphasis organize the information around the cut.
The later UI and borrow/earn sequence connect the visual analogy back to the brand.
03 / THE VISUAL ARCHIVE
EVERY FRAME
HAS A PURPOSE
3 selected frames
Drag to explore. Open to inspect.
A piggy bank breaks apart beneath the words selling the one in the Autara edit
04 / CONTRIBUTION & CONTEXT+
Editing · Motion · Compositing
Earlier work by Sagnik, also represented in Kalpa’s portfolio. Editing, motion and compositing, with existing film material including The Matrix. Underlying footage is not original studio production. Product statements are historical portfolio content.
Visit Autara on XUP NEXT / STAY FOR ONE MORE
THE DESINEURON QUEUE
01 / NEXT IN QUEUE
Sorella / LVR
An attention-led campaign film with a coherent visual language.
Open the case
